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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
How Issei Mochi Gummies Found Its Sweet Spot in Retail with Founder Mika Shino
In this episode of Shelf Talks, host Roberta interviews Mika Shino, founder of Issei Mochi Gummies. Mika shares her journey from working at the United Nations to launching her innovative gummy brand inspired by traditional Japanese mochi. The conversation covers her challenges in product development, the importance of consumer feedback, and her strategies for breaking into major retailers like Whole Foods. Mika discusses her marketing tactics, including winning awards to gain recognition, and her plans for future expansion in the retail market.
Chapters
00:00 Introduction to Issei Mochi Gummies
03:52 The Inspiration Behind Mochi Gummies
06:55 The R&D Journey: From Kitchen to Market
10:12 The Breakthrough with Whole Foods
12:49 Navigating the Retail Landscape
17:41 The Unique Selling Proposition of Mochi Gummies
20:32 Consumer Feedback and Market Reception
23:33 Marketing Strategies and Awards
25:51 Understanding the Target Audience
27:59 Pricing Strategy and Product Launch
28:59 The Surprising Vanilla Flavor Dilemma
30:58 Expanding Retail Presence
31:56 Expo West: A Game Changer
34:03 Overcoming Production Challenges
37:32 Marketing Strategies and Social Media
40:06 Product Expansion and Seasonal Offerings
42:09 Customer Engagement and Feedback
46:45 Future Plans and Team Growth
49:50 Celebrating Wins and Acknowledging Growth
Links:
Issei Mochi Gummies Website: https://mochigummies.com/
Issei Mochi Gummies Instagram: https://www.instagram.com/mochigummies/?hl=en
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book