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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Clean Beauty with a Conscience: Sarah McNamara & Rochelle Jacobs Retail Journey with Naturally Serious Skincare
In this episode of Shelf Talks, host Roberta interviews Sarah McNamara and Rochelle Jacobs, co-founders of Naturally Serious Skin, a clean beauty brand. They discuss their backgrounds in the beauty industry, the inspiration behind their brand, and the innovative product development process that led to their patented blend of ingredients. The conversation also covers their marketing strategies, the importance of consumer feedback, and the challenges they faced in their first year of business. The founders emphasize the significance of building trust with consumers and their commitment to sustainability in the beauty industry.
Chapters
00:00 Introduction to Naturally Serious Skin Care
03:09 Founders' Backgrounds and Early Influences
05:58 The Birth of Naturally Serious Skin Care
10:03 The Importance of Clean and Clinical Beauty
12:15 Patented Ingredients and Their Significance
15:18 Navigating the Beauty Industry During COVID-19
18:12 Product Launch Strategy and Initial Offerings
21:12 Innovative Marketing Approaches
24:08 Customer Feedback and Product Reception
29:25 Innovative Cleansing Solutions
29:55 Sustainable Packaging Practices
31:32 Navigating Business Growth Challenges
34:54 The Power of Passion in Partnerships
36:48 Creative Product Naming Strategies
39:42 Driving Sales Through Authenticity
41:49 Adapting to Industry Uncertainties
45:47 Building Brand Awareness and Community
Naturally Serious Skincare Website: https://www.naturallyseriousskin.com/
Naturally Serious Skincare Instagram: https://www.instagram.com/naturallyseriousskin/
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book