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Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Press Worthy: Gloria Chou’s No-Fluff PR Tips for Founders
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In this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafting effective pitches, finding the right journalists, and following up. The conversation highlights the power of PR in building retail partnerships and empowering founders to confidently share their stories.
00:00 Introduction to PR for Small Businesses
03:17 Gloria's Unique Journey to PR
05:58 Understanding PR vs. Marketing
09:09 Crafting the Perfect Pitch
12:19 Identifying Relevant Journalists
15:12 The Art of Follow-Up
18:06 Leveraging PR for Retail Success
21:14 Success Stories and Practical Tips
24:09 Connecting with Gloria and Resources
- PR is about your industry talking about you, not just marketing yourself.
- The CPR method stands for credibility, point of view, and relevance.
- Pitching is about writing a relevant pitch and sending it to the right person.
- Follow up is crucial; it keeps you top of mind for journalists.
- Use Google News Alerts to build your media list.
- HARO is a great tool for connecting with journalists.
- Be specific in your pitches; tailor them to current trends.
- Retail partners look for confidence in your product's visibility.
- PR can help with fundraising and gaining credibility.
- Empowerment in PR is about feeling safe to be seen.
Gloria's Instagram: https://www.instagram.com/gloriachoupr/?hl=en
Haro: https://www.helpareporter.com/
Source of Sources: https://sourceofsources.com/
Substack: https://substack.com/about
Google News Alert: https://www.google.com/alerts
Perplexity: https://www.perplexity.ai/
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book