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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Press Worthy: Gloria Chou’s No-Fluff PR Tips for Founders
In this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafting effective pitches, finding the right journalists, and following up. The conversation highlights the power of PR in building retail partnerships and empowering founders to confidently share their stories.
00:00 Introduction to PR for Small Businesses
03:17 Gloria's Unique Journey to PR
05:58 Understanding PR vs. Marketing
09:09 Crafting the Perfect Pitch
12:19 Identifying Relevant Journalists
15:12 The Art of Follow-Up
18:06 Leveraging PR for Retail Success
21:14 Success Stories and Practical Tips
24:09 Connecting with Gloria and Resources
- PR is about your industry talking about you, not just marketing yourself.
- The CPR method stands for credibility, point of view, and relevance.
- Pitching is about writing a relevant pitch and sending it to the right person.
- Follow up is crucial; it keeps you top of mind for journalists.
- Use Google News Alerts to build your media list.
- HARO is a great tool for connecting with journalists.
- Be specific in your pitches; tailor them to current trends.
- Retail partners look for confidence in your product's visibility.
- PR can help with fundraising and gaining credibility.
- Empowerment in PR is about feeling safe to be seen.
Gloria's Instagram: https://www.instagram.com/gloriachoupr/?hl=en
Haro: https://www.helpareporter.com/
Source of Sources: https://sourceofsources.com/
Substack: https://substack.com/about
Google News Alert: https://www.google.com/alerts
Perplexity: https://www.perplexity.ai/
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book