Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
FOUNDER'S FLASHBACK: Rachel Klein and the Wellness Journey Behind Revival Food Co
In this FOUNDER'S FLASHBACK from Episode 3 - Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a premium almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the importance of relationships in the food industry and the lessons learned from her partnership with Walmart. She also highlights her vision for the future of Revival, focusing on innovation and strategic partnerships.
Impactful highlights within this episode:
- Scaling a business comes with unexpected challenges
- Entering retail requires a different strategy than direct-to-consumer
- Building relationships with buyers is crucial for success
- Investing in support and mentorship can accelerate success
- Being open to change can lead to new opportunities
Breakdowns:
00:00 From Dance to Almond Butter: Rachel's Journey
02:52 The Birth of Revival Food Co.
06:09 Crafting Unique Flavors: The Science of Almond Butter
15:03 Starting with Local
19:44 Pitching to Giant Eagle Market District
35:17 Breaking into Retail: The Walmart Experience
44:39 Trouble on Shelf
51:12 Rebranding and New Opportunities
56:14 Exit off Walmart shelves
1:07:57 Revival Future Growth
Links mentioned in this episode:
Social Media:
Revival Food Co. Instagram: https://www.instagram.com/revivalfoodco/
Revival Food Co. TIktok: https://www.tiktok.com/@revivalfoodco
Shop Revival: https://revivalfoodco.com/
Check out Revival’s website to find retailers products are sold.
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book