FOUNDER'S FLASHBACK: Tania Sweis on Building a Clean Cookie Brand

In this FOUNDER'S FLASHBACK from Episode 8 - Tania Sweis hares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.

Key Takeaways:

• Tanya's journey from law to entrepreneurship was fueled by personal health challenges.
• Brune Kitchen was born out of a need for clean, tasty snacks.
• The importance of networking and seeking advice from industry experts.
• Maintaining product quality is crucial when scaling production.
• Understanding margins is essential for retail viability.
• Future growth includes expanding product lines and reaching new markets.

Chapters

00:00 From Law to Cookies: The Journey Begins
08:12 Launching Brune Kitchen: The Early Days
15:07 Appearing on the show Side Hustlers on Roku
23:04 Lessons from Side Hustlers: Validation and Growth
24:16 Transitioning to Automated Manufacturing
26:49 Finding the Right Co-Packer
29:37 Navigating Production Challenges
32:29 Expanding Retail Opportunities
35:21 Marketing Strategies for Success
37:48 Adapting to Consumer Feedback
40:28 Future Plans for Brune Kitchen

Link:

Brune Kitchen Instagram: https://www.instagram.com/brunekitchen/?hl=en

Brune Kitchen Website: https://brunekitchen.com/