Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Cookies, Comebacks & Retail Wins with Molly Blakeley, Founder of Molly Bz Gourmet Cookies
In this episode of Shelf Talks, host Roberta interviews Molly Blakeley, the founder of Molly B's gourmet cookie brand. Molly shares her inspiring journey from struggling with just $150 to building a successful cookie business known for its innovative flavors. She discusses the challenges she faced, including numerous rejections, and how her persistence paid off. Molly emphasizes the importance of community support, mentorship, and creative marketing strategies that helped her transition from local sales to national retail. Her story is a testament to the power of believing in oneself and the impact of unique branding in a competitive market.
Chapters
00:00 From Business Developer to Cookie Entrepreneur
04:01 The Journey of Scaling a Cookie Brand
06:39 Breaking into Retail and National Recognition
09:17 Innovative Marketing and Expanding Reach
12:06 Navigating Challenges and Giving Back
14:41 The Impact of QVC and Future Directions
20:00 Building Brand Awareness
25:52 Transitioning to National Retailers
33:38 Overcoming Imposter Syndrome and Winning Awards
34:29 Advice for Aspiring Founders
Links mentioned:
Molly Bz Gourmet Cookies Website: https://mollybz.com/
Range Me: https://www.rangeme.com/
ECRM: https://ecrm.marketgate.com/
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book