Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
How Taylor Walker, Co-Founder of Spritzal Cookies, Baked a Brand from Family Recipe to Retail Shelves
In this episode of Shelf Talks, host Roberta interviews Taylor Walker, co-founder of Spritzal Cookies, about her journey from IT sales to building a successful cookie brand with her mother. She discusses the challenges and triumphs of starting a family business, the importance of marketing and sampling, and the strategic decisions behind rebranding and product development. Taylor shares insights on navigating retail partnerships, managing inventory, and leveraging social media for brand awareness. The conversation highlights the evolving landscape of the cookie market and the future growth plans for Spritzal Cookies.
Chapters
00:00 The Journey Begins: From Family Recipe to Business
02:58 Building the Brand: Early Days and Challenges
05:07 Scaling Up: From Farmers Markets to Retail Shelves
07:56 Rebranding and Product Evolution
10:35 Navigating Retail: Strategies for Success
13:13 Adapting to Change: The Impact of COVID-19
15:38 Networking and Growth: Leveraging Connections
18:25 Future Aspirations: Expanding the Brand
21:04 Final Thoughts: Lessons Learned and Moving Forward
21:37 Networking and In-Person Engagement
24:05 Strategic Retail Partnerships
25:42 Effective Pitching to Retailers
27:43 Driving Consumer Awareness and Engagement
31:45 Product Development and Flavor Innovation
34:56 Navigating Retail Challenges
Links Mentioned:
Spritzal Instagram: https://www.instagram.com/spritzalcookie/?hl=en
Spritzal Website: https://spritzal.com/
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book