Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
3 Rapid Retail Questions with Maxi Heidenblut, Founder of Häppy Candy
Hope you have enjoyed the full episode with Maxi Heidenblut, Founder of Häppy Candy and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Maxi specifically about launching into retail stores - Enjoy! (and learn).
1. What is a learning that you didn’t know until your cookies were actually on retail shelves?
2. What advice would you give to other founders trying to secure their first retail deal?
3. What trade shows have you found the most beneficial in growing your business?
Listen to the full episode released 6/23/25
Links Mentioned:
Happy Candy Website: https://haeppycandy.com/
Happy Candy Instagram: https://www.instagram.com/eathappycandy
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book