Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
FOUNDER'S FLASHBACK: How Brianna Arps built Moodeaux, a Perfume Brand Taking Up Space and Worth on Shelf
In this FOUNDER'S FLASHBACK from episode 6 - Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons learned, particularly around inventory management, building community, and the importance of strategic partnerships. Brianna emphasizes the need for intentionality in branding and packaging, as well as the significance of consumer engagement during the holiday season. She also reflects on her personal growth as a founder and the importance of shedding ego to foster team expansion and future success.
Key Takeaways:
- Community engagement is crucial for brand loyalty
- Perfection can hinder progress
- PR and media play a vital role in brand visibility
- Transparency in the brand journey fosters consumer trust
- Exclusivity with retailers can drive initial sales
- Choosing retail partners that align with brand values is important
Breakdowns:
00:00 The Accidental Entrepreneur
02:46 Finding Solace in Fragrance
05:47 Building a Brand from Scratch
08:07 The Journey to Launch
10:48 Creating a Unique Fragrance
13:30 The Importance of Community Engagement
16:15 Navigating Challenges as a Black Woman Entrepreneur
18:58 The Role of PR and Media in Growth
21:49 Retail Partnerships a
Is an opinion platform hosted by Marvin “Truth” Davis. My life and career...
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book