Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
How Val Emanuel Co-Founded RIF Care and Disrupted Period Care with Hemp
In this episode of Shelf Talks, host Roberta interviews Valerie Emanuel, co-founder of Rif Care, a sustainable feminine care brand. Valerie shares her journey from modeling to entrepreneurship, detailing the challenges and triumphs of launching a product-based business in the wellness space. The conversation covers the importance of community, feedback, and iteration in product development, as well as the complexities of navigating retail and building a brand that resonates with consumers. Valerie emphasizes the significance of face-to-face connections and the impact of media on brand visibility, while also providing valuable insights for aspiring founders looking to secure retail deals.
Chapters
00:00 Introduction to Rif Care and Valerie's Journey
02:56 Valerie's Early Career and Transition to Entrepreneurship
05:47 The Birth of Rif Care and Overcoming Challenges
08:41 Manufacturing and Product Development Insights
11:42 Feedback and Iteration on Products
14:41 Retail Launch and Customer Engagement
17:38 Navigating Retail Challenges and Slotting Fees
20:21 The Importance of Face-to-Face Connections
23:29 Future Plans and Expansion for Rif Care
26:26 The Impact of Media and Community Engagement
29:25 Final Thoughts and Retail Readiness Tips
Link to Rif Care:
Rif Care Website: https://rifcare.com/
Rif Care Instagram: https://www.instagram.com/rifcare/?hl=en
Rif Care Tiktok: https://www.tiktok.com/@rifcare?lang=en
Find retailers on Rif Care Website.
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book