Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Why Playing Small Doesn’t Serve You: Jess Berger on Betting Big in the Pet Industry with Bundle & Joy
In this episode of Shelf Talks, host Roberta interviews Jess Berger, founder of Bundle and Joy, a pet care brand focused on clean ingredients and wellness for pets. Jess shares her journey from corporate America to entrepreneurship, the challenges she faced in launching her brand during the pandemic, and the importance of community engagement and retail partnerships. She discusses her unique approach to building the brand before the product, her experiences at trade shows, and her recent success in securing funding as a Latina founder. The conversation highlights the significance of following one's passion and the impact of building a brand that resonates with consumers.
Takeaways
- Jess's journey from corporate America to entrepreneurship was driven by a desire to create a brand that brings joy to pets.
- The importance of financial stability before making the leap into entrepreneurship.
- Building a brand identity before launching products can create a strong market presence.
- Trade shows can be an effective way to connect with retailers and consumers.
- Jess's experience at the Costco road show demonstrated the importance of direct customer interaction.
- Funding challenges are common for female founders, but networking and mentorship can provide support.
- Jess emphasizes the need to stay true to one's vision while adapting to market demands.
Chapters
00:00 The Journey Begins: From Corporate to Entrepreneurship
10:31 Building Bundle and Joy: The Brand's Foundation
18:32 Product Development: From Concept to Retail
23:22 Success at Expo West: Securing Retail Partnerships
24:57 Launching into Retail: The Journey Begins
27:37 Navigating Distributor Relationships
29:24 Early Feedback and Marketing Strategies
Is an opinion platform hosted by Marvin “Truth” Davis. My life and career...
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book