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Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand.
Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
In this episode of Shelf Talks, I sit down with Anna Kotler and Nina Lombardo, the powerhouse duo behind O’ts Cookies—a brand bringing globally inspired flavors to the classic oatmeal cookie.
We dive into how Nina’s background in packaging design and Anna’s experience in brand management came together to transform a farmers’ market favorite into a retail-ready product. From testing recipes in the kitchen for weeks, to navigating co-packers, distributors, and retail launches, Anna and Nina share the behind-the-scenes journey of building their brand.
You’ll hear:
- How they identified a white space in the cookie aisle
- The story behind their top-selling Sweet & Salty Oatmeal and Churro con Chocolate cookies
- What it really takes to work with distributors and get on store shelves
- Lessons learned about demos, packaging pivots, and staying nimble as founders
If you’ve ever dreamed of turning a beloved recipe into a shelf-ready brand—or just love a good founder story—you won’t want to miss this episode.
O'ts Cookies Website: https://otscookies.com/
O'ts Cookies Instagram: https://www.instagram.com/otscookies/?hl=en
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book