Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Are you pitching your product to the wrong retailers? In this solo episode of Shelf Talks, host Roberta Townes breaks down one of the most overlooked steps in preparing for retail success: competitive shopping.
If you’re a founder with a product-based business struggling to figure out which retailers are the right fit for your brand, this episode is for you. Roberta shares insider tips on how to:
- Study the shelf to understand category layout and placement
- Identify key players, price tiers, and assortment strategies
- Spot white space and gaps your product can uniquely fill
- Evaluate packaging, messaging, and formats that win on shelf
- Analyze promotions and brand support so you know what retailers expect
By the end of this episode, you’ll know exactly how to walk into a store with a strategy—not just a shopping list—so you can confidently pitch the retailers who are the best match for your product and your customer.
If you’ve been asking yourself, “How do I know which retailers are right for my brand?” this episode will give you the clarity you need.
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book