3 Rapid Retail Questions with Maree Glading, Founder of evre. Skincare

In this Retail Readiness Round, Maree Glading drops powerful insights every founder needs before stepping into retail.

1. Don’t underestimate your category story.
Maree shares that many founders believe a great product is enough—but retailers want to know why your brand deserves shelf space. “It’s not just about having a beautiful brand or a product that tastes great,” she says. “You have to understand how your product helps the retailer and the category.”

2. Tenacity wins every time.
When it came to growing evre., Maree’s secret weapon was persistence. “No shame—just keep going,” she says. From constant follow-ups to in-store photos, her relentless approach opened doors like Sprouts. “Don’t be afraid of the ‘no.’ Keep pushing until you get the yes.”

3. Stay adaptable.
Her biggest advice to founders? Evolve. “If you’re getting no’s for the same reason, make a change,” Maree explains. “A brand is always evolving—don’t be so wedded to your first idea that you miss your next opportunity.”

✨ Takeaway: Retail success starts with a clear category story, unshakable persistence, and the willingness to adapt along the way.

🎧 Listen to Maree’s full episode of Shelf Talks to hear how she built evre. into a mission-led brand that’s redefining beauty from the inside out.

Listen to the full episode that dropped 11/10/25