Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
3 Rapid Retail Questions with Rachel Kane, Co-Founder of SprinkleBites
In this Retail Ready Round bonus episode, SprinkleBites Co-Founder Rachel Kane rapid-fires her most valuable advice for getting your product on store shelves without losing sleep, money, or yourself in the process.
💡 What You’ll Learn in This Mini Episode:
• The #1 pricing mistake founders make and how to avoid it
• Why unit economics can make or break your retail strategy
• How to confidently approach retail buyers (even when you feel intimidated)
• The power of authentic relationship-building in CPG
• The best trade shows + exposure tactics to get your product discovered
• A creative “secret weapon” for connecting with your target customers through social media
🎙️ Guest: Rachel Kane, Co-Founder of SprinkleBites, the first-ever protein sprinkle brand, landing placement in major retailers.
✨ If you’re a product founder dreaming of big retail deals, this episode is your blueprint.
How to Follow Shelf Talks Podcast on social:
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Linkedin: https://www.linkedin.com/company/shelf-talks-podcast
Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨
https://www.buzzsprout.com/2411532/support
Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book