Olivia Abrams, Co-Founder of TiCK MiTT on Building a Brand, Shark Tank and Launching in Retail

What does it really take to build a product-based business, go viral, land in retail stores, and survive Shark Tank-level growth?

In this episode of Shelf Talks, host Roberta sits down with Olivia Abrams, co-founder of TiCK MiTT, the innovative, chemical-free tick prevention product protecting families, pets, and outdoor lovers from tick-borne diseases.

Olivia shares her full founder journey — from working in finance in NYC to launching a CPG brand, scaling manufacturing, navigating tariffs, going viral on social media, landing in retail, and appearing on Shark Tank (including the behind-the-scenes reality founders never see on TV).

If you’re a female founder, emerging CPG brand, or entrepreneur trying to get your product into retail stores, this episode is packed with real-world insights you can actually use.

🎧 In this episode, you’ll learn:

• The smartest way to launch a CPG brand post-pandemic
• How viral social media content can drive massive sales
• Why in-person events and trade shows matter for retail growth
• How to pitch retailers when buyers don’t know where your product belongs
• Retail placement strategies that increase impulse purchases
• How to scale manufacturing and inventory without overextending
• What it’s really like preparing for and filming Shark Tank
• How to manage tariffs, inventory delays, and customer communication
• When to hire, what roles to outsource, and how to scale sustainably