Shelf Talks
Shelf Talks is the go-to podcast for female founders, product-based entrepreneurs, and emerging brands who want to learn how to get their products into retail stores and thrive once they’re there.
Hosted by Roberta Townes, a seasoned retail buyer, each weekly episode features unfiltered conversations with founders who’ve landed on shelves at top retailers. You’ll learn exactly how they pitched to buyers, built retail partnerships, scaled wholesale distribution, and grew brand awareness all while navigating the real challenges of building a product-based business.
If you’re ready to turn your product into a retail success story, discover what retail buyers look for, and gain insider tips on wholesale strategy, retail readiness, and in-store growth, this is your podcast.
New episodes drop every week, subscribe to Shelf Talks and learn how to get your brand retail-ready and thriving on the shelf.
Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Shelf Talks
FOUNDER'S FLASHBACK: Candice Wu, Co-Founder of Wonder Monday
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In this FOUNDER'S FLASHBACK from episode Ep 33 host Roberta interviews Candace Wu, co-founder of Wonder Monday, a brand that is redefining cheesecake with healthier options. Candace shares her journey from technology consulting to entrepreneurship, the challenges of product development, and the strategies for entering the competitive retail market. She discusses the importance of understanding consumer needs, building relationships with retailers, and the marketing strategies that have contributed to their success. The conversation also touches on future plans for expansion and the significance of innovation in the food industry.
Chapters
00:00 Introduction to Wonder Monday
02:16 The Journey to Entrepreneurship
05:04 Innovating Cheesecake: The Product Development Process
08:20 Entering the Retail Space
12:45 Marketing Strategies and Consumer Feedback
16:50 Building Relationships with Retailers
21:06 Future Plans and Expansion
24:47 Retail Readiness Round: Key Insights
Wonder Monday Website: link
Wonder Monday Instagram: @wondermonday
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Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book