3 Rapid Retail Questions with Tina Chamoun, Founder of Terranean Herbs

In this Retail Readiness Round, Roberta sits down with Tina Chamoun, Founder of Terranean Herbs, to break down what it really takes to prepare for retail success.

Tina shares practical, buyer-focused advice for founders getting ready to pitch their first retail buyer—why having accurate data, a clear story, and a category-first mindset matters more than hype. She explains how founders should position themselves as true partners to buyers by focusing on how their product will grow the category and bring in new customers.

She also opens up about the trade shows and events that actually moved the needle for Terranean, including why more targeted, category-specific shows helped her connect with major buyers like Walmart and Costco—and how slower-paced, buyer-heavy shows can create better opportunities for meaningful conversations.

To close, Tina reflects on how getting on shelf transformed her business, from expanded customer access to the credibility that comes with seeing your product succeed in retail.

If you’re an emerging founder preparing for retail, deciding which trade shows are worth it, or looking to understand what buyers truly value, this Retail Readiness Round is packed with insights you can apply immediately.

🎧 Tune in for real-world retail advice from a founder who’s done it—and done it right.