Building SEEQ: Hannah Perez on Product Innovation, TikTok Growth, and Landing Target

What does it really take to build a category defining consumer brand?

In this episode of Shelf Talks, I sit down with Hannah Perez, Co Founder of SEEQ, to talk about the journey from a simple product idea to becoming one of the fastest growing brands in the clear protein category.

Hannah shares how saying yes to opportunities, validating the product with real consumers, and building an authentic social media presence helped SEEQ sell out its first inventory in just 45 days. We also discuss the realities of manufacturing, managing inventory, preparing for retail, and what it takes to successfully launch into major retailers like Target, Walmart, Sam's Club, and The Vitamin Shoppe.

If you're building a consumer product brand, this conversation is packed with practical lessons on entrepreneurship, retail growth, and brand building.

In this episode we discuss:

• Why founders should say yes before they feel ready

• How to validate a product before making a major investment

• The TikTok strategy that helped SEEQ build early momentum

• What founders should know before launching into retail

• The biggest differences between selling direct to consumer and selling in stores

• Retail metrics every founder should understand

• How founders must evolve as their companies grow

Whether you're preparing to pitch retailers or looking to grow your brand beyond ecommerce, Hannah shares honest insights and actionable advice that every founder can learn from.

Connect with Hannah Perez:
Instagram: @hanxperez

Follow SEEQ:
Instagram: @seeqsupply

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