Shelf Talks
Shelf Talks is the podcast for female founders, CPG entrepreneurs, and product-based business owners who want to get their products into retail stores and build brands that thrive once they're on the shelf.
Hosted by Roberta Townes, a retail buyer with more than 15 years of experience discovering and launching products at national retailers, each weekly episode features honest conversations with female founders who have successfully landed on retail shelves. Together, they pull back the curtain on how they pitched buyers, built wholesale partnerships, scaled distribution, increased brand awareness, and overcame the challenges of growing a product-based business.
Whether you're preparing for your first retail pitch or looking to expand into more stores, you'll gain practical strategies for retail readiness, wholesale growth, buyer expectations, merchandising, and increasing sell-through once your product hits the shelf.
If you're ready to turn your product into a retail success story, you're in the right place.
New episodes drop every week. Subscribe to Shelf Talks and learn what it really takes to get your brand retail-ready and winning in stores.
Looking for even more retail guidance? Roberta's book, Shelf Talk: A Step by Step Guide to Getting Your Product in Retail Stores, is available on Amazon.
Shelf Talks
Retail Readiness Round: Hannah Perez's 3 Best Retail Tips Every Founder Needs
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Thinking about getting your product on retail shelves? Start here.
In this Retail Readiness Round of Shelf Talks, Hannah Perez, co-founder of SEEQ shares three actionable insights every founder should hear before pursuing retail growth.
In this episode, you'll discover:
• Why attending Expo West can fast track your learning as a CPG founder
• How connecting with founders already selling in retail can open doors and help you avoid costly mistakes
• Why building authentic creator relationships delivers more long term value than chasing vanity metrics
Whether you're preparing for your first buyer meeting or scaling your brand into more retailers, Hannah's advice will help you build a stronger foundation for retail success.
Listen to Hannah's full Shelf Talks interview for the complete conversation and even more strategies for growing a successful consumer brand.
Follow Shelf Talks for weekly conversations with founders, retail buyers, and industry experts sharing practical advice to help you succeed in retail.
Event Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0Zba
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book