Shelf Talks
Shelf Talks is the podcast for female founders, CPG entrepreneurs, and product-based business owners who want to get their products into retail stores and build brands that thrive once they're on the shelf.
Hosted by Roberta Townes, a retail buyer with more than 15 years of experience discovering and launching products at national retailers, each weekly episode features honest conversations with female founders who have successfully landed on retail shelves. Together, they pull back the curtain on how they pitched buyers, built wholesale partnerships, scaled distribution, increased brand awareness, and overcame the challenges of growing a product-based business.
Whether you're preparing for your first retail pitch or looking to expand into more stores, you'll gain practical strategies for retail readiness, wholesale growth, buyer expectations, merchandising, and increasing sell-through once your product hits the shelf.
If you're ready to turn your product into a retail success story, you're in the right place.
New episodes drop every week. Subscribe to Shelf Talks and learn what it really takes to get your brand retail-ready and winning in stores.
Looking for even more retail guidance? Roberta's book, Shelf Talk: A Step by Step Guide to Getting Your Product in Retail Stores, is available on Amazon.
Shelf Talks
Retail Readiness Round: Alysa Seeland, Founder of Fond Bone Broth
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Every great retail brand starts with a story.
In this Retail Readiness Round, Alysa Seeland, founder of Fond Bone Broth, shares the deeply personal experience that inspired her business. After facing a serious postpartum health crisis, Alysa discovered the healing power of bone broth and turned that journey into a mission-driven brand that's helping consumers nourish themselves with real food.
Her story is a powerful reminder that the strongest products don't begin with a business plan. They begin with solving a real problem.
If you're building a product-based business, ask yourself: What problem does your product solve, and why are you the right person to solve it? Buyers and consumers connect with brands that have purpose, authenticity, and a compelling story.
Follow Shelf Talks for more Retail Readiness Rounds featuring successful founders sharing the lessons behind building brands that earn a place on retail shelves.
Listen to the full episode released July 13th 2026
Event Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0Zba
Looking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.
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Contact us via email: Hello@shelftalks.com
Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! Hello@shelftalks.com
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book