Transition To Sales
Transition to Sales is a podcast for ambitious women navigating career and life transitions with greater confidence, clarity, and intention—without losing themselves along the way.
Hosted by Executive Account Manager, coach, and former scientist Heather Javier, each episode blends lessons from sales, leadership, motherhood, and coaching with honest conversations and practical tools to help you grow sustainably.
Whether you're stepping into a new role, leading a team, building a business, navigating sales, balancing motherhood, or simply becoming a new version of yourself, you'll learn how to align your mindset, communication, relationships, and habits with the life you're creating.
Because the biggest transitions aren't just about changing careers—they're about becoming the person your next chapter requires.
Welcome to Transition to Sales—where we grow at a pace we can carry and become who we're meant to be.
Transition To Sales
E52 - The Hardest Customer Conversations Aren’t Really About Sales
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What do you do when a customer conversation doesn’t go the way you expected it to?
In this episode, Heather Javier shares what years of working through complex customer conversations have taught her about handling these moments without becoming defensive, over-explaining, or feeling like you need to have the perfect answer.
Heather also shares real experiences from her career, including a difficult customer conversation where she found herself caught between the customer's expectations and her internal stakeholders, and what that experience taught her about stakeholder alignment, curiosity, and trust.
If you're in sales, leading a team, managing customers, or regularly navigating conversations where people don't see eye to eye, this episode will give you a practical way to approach those moments differently.
In this episode, you’ll learn:
- Why the hardest customer conversations often aren’t really about sales
- Why you don’t need to have all the answers to build credibility
- How to recognize what may be underneath a customer’s frustration
- Why asking better questions can create more progress than defending your position
- How to identify the roadblocks keeping an opportunity stuck
- Why trust is often built inside difficult conversations
- How to find the “win underneath the win”
- Why empathy doesn’t mean agreement
- How to prepare for important customer and leadership conversations
- Why these are ultimately leadership skills, not just sales skills
If this episode resonated with you, join Heather's newsletter for practical leadership insights, career strategies, and reflections to help you navigate change with more clarity, confidence, and intention.
If you're navigating a career transition, leadership challenge, or identity shift and want personalized support, book an intro call with Heather to explore how coaching can help you move forward with confidence.
Looking for a simple place to start? Download the 5-Min Reset & Rise Starter Kit to reconnect with yourself and gain clarity.
Ready for deeper transformation? Explore Heather's 1:1 Reset & Rise Coaching Program for personalized support.
Preparing for interviews or a career pivot? The Own Your Story: Interview & Career Clarity Session will help you communicate your value with confidence.
Follow Heather online:
- LinkedIn: Heather J.
- Instagram: BeAboutItCoach
- Website: Beaboutithealth.com
- If you’re eager to start a rewarding sales career but don’t know where to begin, Heather’s Sales Job Finder video is exactly what you need.
- Subscribe to her Newsletter if you’re looking for strategies, tools, and tips to help you feel energized, peaceful, and aligned.
Additional resources from Heather: