The Last Word on Product Marketing
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Podcasting since 2024 • 10 episodes
The Last Word on Product Marketing
Latest Episodes
EPISODE 10: Mike Asebrook on GTM Strategy, Competitive Focus, and the Emotional Power of Customer-Centered Marketing
Liza Cichowski sits down with Mike Asebrook to unpack what it takes to build meaningful differentiation and successful go-to-market programs in highly saturated markets. Mike shares how tiered launch strategies can bring clarity and alignment t...
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25:58
EPISODE 9: Heather Macaulay on How Telling a Good Story Has Been Key to Her Success in Ad Tech Sales and Marketing
SummaryLiza Cichowski speaks with Heather Macaulay, president of MadTech, about how she’s navigated her career in sales and marketing. Heather talks extensively about how the ability to tell a good story has helped her sell her id...
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Season 1
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Episode 9
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29:47
EPISODE 8: Gavin Dunaway Talks about Why Taking Creative Risks is a Superpower in B2B Marketing
Liza Cichowski interviews Gavin Dunaway, Head of Marketing at The Media Trust. Gavin shares how embracing creativity and thinking like a journalist helps him stand out in the B2B space. From making fun YouTube videos singing about malvertising ...
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Season 1
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Episode 8
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23:00
EPISODE 7: Soizic Sacrez Shares How IAB Achieves Consensus in a Complex Digital Advertising Ecosystem
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Soizic Sacrez, Vice President of Marketing at the Interactive Advertising Bureau (IAB). They discuss how IAB sets industry standards, the importance of driving co...
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Season 1
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Episode 7
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24:51
EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matt Engstrom, VP of Marketing at Digital Remedy. They discuss the importance of understanding customer needs in product marketing, the different challenges faced...
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Season 1
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Episode 6
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34:36
