The Last Word on Product Marketing
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Podcasting since 2024 • 13 episodes
The Last Word on Product Marketing
Latest Episodes
EPISODE 13: Rachel Klausner Says Growth Still Runs on Relationships (Even in an AI World)
In this episode, I sit down with Rachel Klausner, SVP of Commercial Growth at SWYM AI, to talk about what actually drives growth when you’re scaling a modern marketing organization. Rachel shares how she approaches new markets by uncovering nee...
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Season 2
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Episode 13
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37:24
EPISODE 12: Brian Dreyer Wants Everyone to Stop Saying “AI Powered” (And Other AI-Era Hot Takes)
In this episode, I sit down with Brian Dreyer, “Product Marketing Leader for the AI Era” and Director of Product Marketing at Skan AI, to talk about what it really looks like to use AI in our day-to-day work. Brian walks through how he...
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Season 1
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Episode 12
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35:30
EPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product Marketing
Liza Cichowski interviews Michelle Nieberding, a director of product marketing at Treasure Data and an expert in leveraging AI for marketing strategies. They discuss the top use cases for AI in product marketing, including customer insights, me...
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Season 1
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Episode 11
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35:57
EPISODE 10: Mike Asebrook on GTM Strategy, Competitive Focus, and the Emotional Power of Customer-Centered Marketing
Liza Cichowski sits down with Mike Asebrook to unpack what it takes to build meaningful differentiation and successful go-to-market programs in highly saturated markets. Mike shares how tiered launch strategies can bring clarity and alignment t...
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25:58
EPISODE 9: Heather Macaulay on How Telling a Good Story Has Been Key to Her Success in Ad Tech Sales and Marketing
SummaryLiza Cichowski speaks with Heather Macaulay, president of MadTech, about how she’s navigated her career in sales and marketing. Heather talks extensively about how the ability to tell a good story has helped her sell her id...
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Season 1
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Episode 9
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29:47
