The Last Word on Product Marketing
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
Episodes
8 episodes
EPISODE 8: Gavin Dunaway Talks about Why Taking Creative Risks is a Superpower in B2B Marketing
Liza Cichowski interviews Gavin Dunaway, Head of Marketing at The Media Trust. Gavin shares how embracing creativity and thinking like a journalist helps him stand out in the B2B space. From making fun YouTube videos singing about malvertising ...
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Season 1
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Episode 8
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23:00
EPISODE 7: Soizic Sacrez Shares How IAB Achieves Consensus in a Complex Digital Advertising Ecosystem
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Soizic Sacrez, Vice President of Marketing at the Interactive Advertising Bureau (IAB). They discuss how IAB sets industry standards, the importance of driving co...
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Season 1
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Episode 7
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24:51
EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matt Engstrom, VP of Marketing at Digital Remedy. They discuss the importance of understanding customer needs in product marketing, the different challenges faced...
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Season 1
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Episode 6
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34:36
EPISODE 5: Bennett Crumbling's Agile and Collaborative Approach to B2B Marketing
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Bennett Crumbling, VP of Marketing at Optable, about the unique challenges of running marketing at an ad tech startup that serves the interests of both advertiser...
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30:25
EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing
SummaryIn this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Maria Pousa, Chief Growth Officer at global advertising agency, ISPD, about the complexities of product marketing, the challenges of aligning...
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Season 1
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Episode 4
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29:33
EPISODE 3: Manisha Shah Talks about the Unique Marketing Challenges at an Early Stage Startup
In this episode of The Last Word on Product Marketing, Liza Cichowski interviews Manisha Shah, co-founder and chief revenue officer at Tildei, a conversational marketing platform. They discuss the unique challenges faced by startup founders in ...
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Season 1
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Episode 3
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33:01
EPISODE 2: Erin Crapser on Effective Strategies for Campaign Success
In this episode, Liza Cichowski interviews Erin Crapser, who leads marketing at Trust Cloud AI. They discuss the challenges of aligning product marketing with corporate strategy, effective campaign strategies, the importance of differentiation,...
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Season 1
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Episode 2
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24:21
EPISODE 1: Matthew Moran on Navigating the Challenges of Product Marketing
In this premier episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matthew Moran, product marketing director at Eyeota, a division of Dun & Bradstreet. They discuss the challenges of aligning product marketing with co...
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Season 1
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Episode 1
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22:38
