The Last Word on Product Marketing
Liza helps mar-tech and ad-tech companies align product strategy with marketing execution. On her podcast, Liza and her guests talk about how to avoid pitfalls and achieve success in product marketing.
For more information, visit www.lastwordmktg.com.
Follow Liza on LinkedIn: https://www.linkedin.com/in/lizachick/
The Last Word on Product Marketing
EPISODE 4: Maria Pousa Goes Beyond Features and Talks about Building Emotional Connections in B2B Product Marketing
Summary
In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Maria Pousa, Chief Growth Officer at global advertising agency, ISPD, about the complexities of product marketing, the challenges of aligning marketing with sales, and the importance of emotional connections in B2B sales. They discuss the evolving role of product marketers, the need for effective communication within organizations, and the significance of building trust with customers. Maria shares her insights on leadership, career development, and the dynamics of working in different organizational environments, particularly in the context of startups versus corporations.
Takeaways
- Product marketing roles are often misunderstood and complex.
- Effective communication is key to aligning product marketing with sales.
- The need for feedback loops between teams is critical for success.
- Differentiation in a saturated market is increasingly challenging.
- Building trust with customers is essential in B2B sales.
- Success in marketing requires a company-wide approach, not just a marketing focus.
- Emotional connections play a significant role in B2B purchasing decisions.
- Leadership requires patience and understanding of team dynamics.
- Career development is about finding the right fit and environment.
- Personal motivations can drive professional success.
Key Moments:
00:00 Navigating Product Marketing Challenges
06:05 Best Practices in Product Marketing
07:56 The Reality of Competitive Differentiation
10:50 Building Effective Relationships with Sales
16:25 Balancing Product Features and Emotional Connection
22:22 Personal Journey and Leadership Insights
Contact Maria:
Connect with Maria on LinkedIn: https://www.linkedin.com/in/mpousa/
When sales and product teams are aligned, customer growth is unstoppable!
For more information, visit www.lastwordmktg.com.
Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/