EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success

In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matt Engstrom, VP of Marketing at Digital Remedy. They discuss the importance of understanding customer needs in product marketing, the different challenges faced by media companies and ad agencies, and how to differentiate in a competitive ad tech landscape. Matt shares insights on go-to-market strategies that have worked for his team, the importance of aligning sales and marketing efforts, and how being a caring leader is essential to team collaboration. He emphasizes the need for perseverance and curiosity in the marketing field, concluding with advice on building trust and delivering value to clients.

Takeaways

• Understanding customer needs guides product marketing strategies.
• Resource constraints are a common challenge for agencies.
• A one-stop shop approach simplifies client interactions.
• Differentiation is crucial in a competitive ad tech market.
• Lead with benefits in marketing messaging.
• Aligning sales and marketing efforts enhances effectiveness.
• Leadership requires a focus on team dynamics and collaboration.
• Perseverance is key in the face of feedback and challenges.
• Curiosity about team needs fosters better relationships.
• Building trust is essential for successful marketing.

Chapters

00:00 Introduction to Digital Remedy and Matt Engstrom

01:43 Aligning Product Marketing with Corporate Strategy

03:07 Understanding Client Challenges in Advertising

05:23 Addressing Client Needs with a One-Stop Shop

07:48 Differentiating Between Brands and Agencies

10:37 Navigating Competition in the Ad Tech Ecosystem

13:16 Effective Go-to-Market Strategies

17:18 Aligning Sales and Marketing Efforts

19:41 Effective Communication Strategies in Sales

21:31 Collaboration with Product Teams

26:22 Leadership Evolution and Personal Growth

30:24 The Importance of Caring in Leadership

32:07 Personal Passions and Hobbies

32:29 Advice on Perseverance and Confidence

Connect with Matthew Engstrom on LinkedIn:

https://www.linkedin.com/in/matthew-engstrom-mba-88802940/

When sales and product teams are aligned, customer growth is unstoppable!

For more information, visit www.lastwordmktg.com.
Connect with Liza on Linkedin: https://www.linkedin.com/in/lizachick/