Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Podcasting since 2024 • 30 episodes
Unlocking the Hispanic Market Podcast
Latest Episodes
Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power
In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.In thi...
•
18:16
Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.
🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic ParticipationImmigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recip...
•
15:14
Episode 26: Beyond the Banco – Understanding Hispanic Attitudes Toward Banking, Credit, and Financial Trust
Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community.From cash-first habits and informal sav...
•
16:16
Episode 25: Faith and Familia, The Role of Fe in Hispanic Influence
Faith isn’t just personal—it’s cultural. In this episode of Unlocking the Hispanic Market, Jorge Mañón explores how religion and spirituality shape Hispanic consumer behavior, family dynamics, brand trust, and community engagement....
•
18:46
Episode 24: Latinas in Power -The Rise of Hispanic Women Shaping Culture, Business, and the Economy
Latinas are rewriting the rules of influence in America—building businesses, leading households, dominating digital culture, and driving over $1 trillion in economic output.In this episode, Jorge Mañón dives into the unstoppable rise of ...
•
9:47
Fan Mail
great podcast!
Nevada