Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Episodes
30 episodes
Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power
In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.In thi...
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18:16
Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.
🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic ParticipationImmigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recip...
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15:14
Episode 26: Beyond the Banco – Understanding Hispanic Attitudes Toward Banking, Credit, and Financial Trust
Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community.From cash-first habits and informal sav...
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16:16
Episode 25: Faith and Familia, The Role of Fe in Hispanic Influence
Faith isn’t just personal—it’s cultural. In this episode of Unlocking the Hispanic Market, Jorge Mañón explores how religion and spirituality shape Hispanic consumer behavior, family dynamics, brand trust, and community engagement....
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18:46
Episode 24: Latinas in Power -The Rise of Hispanic Women Shaping Culture, Business, and the Economy
Latinas are rewriting the rules of influence in America—building businesses, leading households, dominating digital culture, and driving over $1 trillion in economic output.In this episode, Jorge Mañón dives into the unstoppable rise of ...
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9:47
Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational IdentityMany U.S. Hispanics live a rich, binational life—balancing traditions, relationships, and consumer habits across borders. In thi...
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14:45
Episode 22: La Nueva Masculinidad – Hispanic Men, Identity, and Modern Influence.
Hispanic masculinity is evolving. In this episode, Jorge Mañón explores how U.S. Hispanic men—especially Gen Z and Millennials—are reshaping identity, fatherhood, ambition, and self-expression.From the rise of emot...
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11:15
Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
🎙️ Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic MindsetWhat does wealth mean in the Hispanic community? It’s more than money—it’s legacy, visibility, and pride. In this episode, Jorge Mañón ...
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8:50
Episode 20: From Telenovelas to TikTok -How Media Shapes the Hispanic Consumer
🎙️ Episode 20: From Telenovelas to TikTok – How Media Shapes the Hispanic ConsumerFrom novelas and variety shows to TikTok and YouTube Shorts, Hispanic media has evolved—but its cultural power hasn’t faded. In this episode, Jorge ...
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10:35
Episode 19: Gen Z Hispanics -Redefining Influence in the U.S.
🇲🇽+🇺🇸=💪 Gen Z Hispanics are redefining identity, culture, and consumer power in the U.S. Bilingual, digital-native, and values-driven, they’re not just following trends—they're creating them. In this episode, Jorge Mañón explores ...
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11:13
Episode 18: Faith & Futuro -Understanding the Role of Religion in the Hispanic Market
Faith & Futuro: Understanding the Role of Religion in the Hispanic Market Faith is more than belief—it's culture, tradition, and identity. In this episode, Jorge Mañón explores how religion shapes Hispanic consumer behavior, life...
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10:25
Episode 17: El Poder Emprendedor -The Rise of Hispanic Entrepreneurship in the U.S.
In this powerful episode of Unlocking the Hispanic Market, we spotlight the unstoppable rise of Hispanic entrepreneurship in the U.S. 🇺🇸💼We unpack key data showing the explosive growth of Latino-owned businesses and the game-cha...
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13:12
Episode 16: Cultura y Compra -How Culture Drives Hispanic Buying Decisions
🎙️Welcome back to Unlocking the Hispanic Market, the podcast that helps you connect authentically, strategically, and profitably with the fastest-growing consumer segment in the U.S.—the Hispanic community.This e...
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7:34
Episode 15 Part 2: Mi Casa es Mi Casa
While Hispanic homeownership continues to rise, bridging the gap in financial access and education remains crucial. Many Latino buyers encounter obstacles such as limited credit history, high debt-to-income ratios, and unfamiliarity with...
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16:12
Episode 15 Part 1: Mi Casa es Mi Casa
Hispanic homeownership in the U.S. is experiencing rapid growth, making this demographic an important market for real estate. Despite this progress, many Latino buyers still face significant barriers, including access to credit, affordab...
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13:11
Episode 14: Hispanic Health -Desafíos y Oportunidades
This episode reviews a compilation of resources and explores the complex landscape of Hispanic health in the U.S. It highlights disparities in access to care and insurance coverage, contributing to higher rates of certain chronic diseases among...
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9:27
Episode 13: Investing In Educación Hispana
🎓In this episode of Unlocking the Hispanic Market, we explore the state of education within the U.S. Hispanic community, from K-12 to college, master’s, and Ph.D. programs. He discusses Hispanic students’ challenges —financial b...
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12:09
Episode 12 : Comunidades Hispanas USA, The Geographic Distribution of Hispanic Communities in the United States
This episode provides an in-depth exploration of the Hispanic community in the United States, which is incredibly diverse. Distinct national origin groups form concentrated populations in various states. These communities have grown due to hist...
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13:38
Episode 11 Part 2: Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing
This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using literal translations instead of cultural adaptations. The e...
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10:40
Episode 11 Part 1 Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing
This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using literal translations instead of cultural adaptations. The e...
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14:34
Episode 10: Breaking Down The Barrio Blend
In this episode, we explore the U.S. Census Bureau data that reveals the composition of the Hispanic population in the United States as of 2021. Mexicans represent the largest group, followed by Puerto Ricans, while other communities, su...
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11:01
EPISODE 9: Sudor y Éxito, Hispanic Employment in the U.S.
This episode explores the diverse employment landscape of Hispanics in the U.S. economy. Hispanic workers are significantly overrepresented in sectors such as construction, maintenance, and service roles, which include landscaping and housekeep...
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19:27
Episode 8: Familia First, The Key to the Hispanic Market
This episode examines the vital role of family in Hispanic culture and the varied experiences of Hispanic families in the U.S. It highlights key demographic differences between Latino and non-Hispanic White families, including age, family struc...
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12:00
Episode 7: Understanding the Hispanic American Consumer
In this episode, we discuss the Hispanic American consumer market, which is large and diverse, with roots in various Spanish-speaking countries. A strong cultural identity and growing economic influence characterize this group. To market...
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14:10
Episode 6: Español Spoken Here -How Hispanics Keep the Spanish Language Alive and Kicking in the U.S.
In this episode, we review a report from the Pew Research Center that examines the views and experiences of U.S. Latinos regarding the Spanish language. Based on a 2022 survey of 3,029 Latino adults, the study explores the significance of Spani...
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10:42