Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 8: Familia First, The Key to the Hispanic Market
This episode examines the vital role of family in Hispanic culture and the varied experiences of Hispanic families in the U.S. It highlights key demographic differences between Latino and non-Hispanic White families, including age, family structures, fertility rates, and divorce trends. The discussion also addresses socioeconomic challenges like income disparities and educational gaps, noting distinctions among subgroups such as Mexicans and Cubans. Cultural values like familism and traditional gender roles are explored within the context of acculturation and evolving family dynamics, emphasizing the diversity within the Hispanic community and the importance of recognizing each subgroup’s unique identity.