Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 11 Part 2: Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing
This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using literal translations instead of cultural adaptations. The episode highlights several failed marketing campaigns as examples of these errors. It proposes solutions, such as prioritizing authenticity, engaging with the community, and incorporating real Hispanic voices into the creative process.
Additionally, it emphasizes the importance of year-round marketing efforts and creating bicultural messaging that resonates with the diverse Hispanic market. Finally, the episode encourages brands to invest in culturally relevant campaigns that foster genuine connections.