Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 14: Hispanic Health -Desafíos y Oportunidades
This episode reviews a compilation of resources and explores the complex landscape of Hispanic health in the U.S. It highlights disparities in access to care and insurance coverage, contributing to higher rates of certain chronic diseases among this population. Economic factors often drive many Hispanics to seek more affordable medical care in Latin America, including Mexico. Additionally, cultural beliefs and preferences for traditional medicine influence healthcare decisions within the community.
Businesses and healthcare providers have opportunities to address these unique needs by offering culturally relevant, affordable, and accessible services. This includes providing bilingual support, flexible payment options, and telehealth solutions to help bridge the healthcare gap. Understanding these factors can ultimately lead to improved health outcomes and stronger engagement with the Hispanic population.
Sources:
- Hispanic Health & Access to Care
U.S. Census Bureau. Health Insurance Coverage in the United States: 2023.
https://www.census.gov/library/publications/2023/demo/p60-279.html - Kaiser Family Foundation (KFF). Key Facts About Uninsured Latinos in the U.S. (2022).
https://www.kff.org/racial-equity-and-health-policy/issue-brief/key-facts-about-uninsured-latinos/ - Hispanic Medical Tourism & Cost of Care in Latin America
- Medical Tourism Association. U.S. Patients Traveling Abroad for Affordable Medical Care (2023).
https://www.medicaltourismassociation.com/en/us-patients-traveling-abroad.html - International Journal of Environmental Research and Public Health. Cross-Border Healthcare Utilization Among Hispanic Populations in the U.S. (2021).
https://www.mdpi.com/journal/ijerph - Hispanic Prevalence of Chronic Health Conditions
- Centers for Disease Control and Prevention (CDC). Hispanic Health: Chronic Disease Disparities (2023).
https://www.cdc.gov/minorityhealth/ - American Diabetes Association. Hispanics and Diabetes: The Numbers (2022).
https://diabetes.org/research/key-facts - Over-the-Counter Medications & Prescription Drug Accessibility
- World Health Organization (WHO). Regulatory Practices for Pharmaceuticals in Latin America (2022).
https://www.who.int/publications/i/item/regulatory-practices-pharmaceuticals - Pan American Health Organization (PAHO). Access to Essential Medicines in Latin America (2023).
https://www.paho.org/en/topics/medicines-and-health-technologies - Hispanic Cultural Attitudes Toward Healthcare & Alternative Medicine
- National Institute on Minority Health and Health Disparities (NIMHD). Understanding Hispanic Health Beliefs and Practices (2023).
https://www.nimhd.nih.gov/ - Pew Research Center. Hispanic Views on Healthcare, Natural Remedies, and Traditional Healing (2022).
https://www.pewresearch.org/ - Business & Market Opportunities in Hispanic Health
- NielsenIQ. The Hispanic Health Consumer: Insights for Brands & Healthcare Providers (2023).
https://nielseniq.com/global/en/insights/ - McKinsey & Company. The Business Case for Investing in Latino Healthcare & Wellness (2022).
https://www.mckinsey.com/