Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 15 Part 2: Mi Casa es Mi Casa
While Hispanic homeownership continues to rise, bridging the gap in financial access and education remains crucial. Many Latino buyers encounter obstacles such as limited credit history, high debt-to-income ratios, and unfamiliarity with mortgage processes. However, innovative solutions are emerging to empower this community.
Bilingual financial literacy programs, alternative credit assessment models, and community-driven homeownership initiatives are vital in breaking down these barriers. Additionally, real estate professionals who prioritize cultural competency—offering Spanish-language services, engaging family decision-makers, and recognizing alternative financing preferences—are positioning themselves as trusted advisors within this growing market.
By fostering inclusion and financial empowerment, the real estate industry has an opportunity to support Hispanic families in achieving long-term homeownership success.
Citations & Sources
- Urban Institute. "The Future of Hispanic Homeownership in America," 2023.
https://www.urban.org/research - National Association of Hispanic Real Estate Professionals (NAHREP). 2023 State of Hispanic Homeownership Report.
https://nahrep.org - Freddie Mac. Hispanic Homeownership Trends & Challenges, 2023.
https://www.freddiemac.com - Federal Deposit Insurance Corporation (FDIC). 2021 National Survey of Unbanked and Underbanked Households.
https://www.fdic.gov - Consumer Financial Protection Bureau (CFPB). Credit Access & Mortgage Lending Disparities, 2022.
https://www.consumerfinance.gov