Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 18: Faith & Futuro -Understanding the Role of Religion in the Hispanic Market
Faith & Futuro: Understanding the Role of Religion in the Hispanic Market
Faith is more than belief—it's culture, tradition, and identity. In this episode, Jorge Mañón explores how religion shapes Hispanic consumer behavior, life events, and brand trust. Learn how businesses can respectfully engage during faith-driven moments and build deeper connections with the Hispanic community.
Cited Sources & Data:
- Pew Research Center (2023): U.S. Latino Religious Affiliation Study
https://pewresearch.org - NielsenIQ: Hispanic Consumer Faith and Values Report
https://nielseniq.com - ThinkNow: Faith and Hispanic Cultural Identity (2022)
https://thinknow.com - Latino Donor Collaborative: U.S. Latino Influence Report (2023)
https://latinodonorcollaborative.org