Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 22: La Nueva Masculinidad – Hispanic Men, Identity, and Modern Influence.
Hispanic masculinity is evolving. In this episode, Jorge Mañón explores how U.S. Hispanic men—especially Gen Z and Millennials—are reshaping identity, fatherhood, ambition, and self-expression.
From the rise of emotionally present Latino dads to the growing influence of style, wellness, and entrepreneurship, we dive into the cultural forces driving this shift—and what it means for media, brands, and marketers.
Learn how to connect with today’s Hispanic male audience by moving beyond stereotypes and embracing a more authentic, multidimensional narrative.
Cited Sources & Research
- Pew Research Center (2021): Latino Identity and Changing Cultural Values
https://www.pewresearch.org - ThinkNow Research (2022): Masculinity and Identity Among U.S. Hispanic Men
https://thinknow.com - NielsenIQ (2022–2023): Latino Grooming and Lifestyle Reports
https://nielseniq.com - Stanford Latino Entrepreneurship Initiative (2023):
Latino Business Growth Trends
https://latinoentrepreneurship.org - Hispanic Marketing Council (2023): Latino Representation in U.S. Advertising
https://hispanicmarketingcouncil.org
#UnlockingTheHispanicMarket
#LaNuevaMasculinidad
#ModernLatinoMen
#HispanicMarketing
#LatinoFathers
#LatinoIdentity
#MoonfishMarketing
#LatinoInfluence
#BilingualMarketing
#JorgeManonPodcast
#HispanicCulture
#HispanicMenMatter
#RedefiningMasculinity