Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 24: Latinas in Power -The Rise of Hispanic Women Shaping Culture, Business, and the Economy
Latinas are rewriting the rules of influence in America—building businesses, leading households, dominating digital culture, and driving over $1 trillion in economic output.
In this episode, Jorge Mañón dives into the unstoppable rise of U.S. Hispanic women. From entrepreneurship and education to brand influence and cultural leadership, Latinas are shaping the future of business, media, and identity.
We explore how brands can go beyond clichés to connect authentically with one of the most powerful, under-recognized consumer segments in the country.
Cited Sources: Pew Research, Stanford SLEI, Latino Donor Collaborative, Project Diane, Kantar MONITOR, UCLA Diversity Report, Unlocking the Hispanic Market by Jorge Mañón.
🎧 Tune in and start unlocking real opportunity.
📚 Cited Sources & Research
- Latino Donor Collaborative (2023) – U.S. Latino GDP Report
https://latinodonorcollaborative.org - Stanford Latino Entrepreneurship Initiative (2022) – State of Latino Entrepreneurship Report
https://latinoentrepreneurship.org - Project Diane (2023) – Latina Founders & Venture Capital
https://digitalundivided.com/project-diane - Pew Research Center (2021) – Latino Education Trends
https://pewresearch.org - U.S. Department of Labor (2023) – Wage Equity Data
https://dol.gov - UCLA Hollywood Diversity Report (2023) – Latina Representation in Media
https://socialsciences.ucla.edu - Kantar U.S. MONITOR (2023) – Inclusive Marketing and Latino Identity
https://kantar.com - Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
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