Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.
🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation
Immigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recipients to mixed-status families, these communities contribute billions to the economy while facing unique challenges in housing, education, credit, and consumer access.
In this episode, we explore how immigration status affects Hispanic financial behavior, trust in institutions, and brand engagement. We also discuss how marketers and businesses can serve this overlooked segment with dignity, empathy, and cultural intelligence.
This is about more than policy—it’s about people, potential, and the power of confianza.
🔍 Featuring insights and data from:
- Migration Policy Institute (2023)
- New American Economy (2020)
- Pew Research Center (2022)
- UnidosUS Latino Financial Health Report (2023)
- Unlocking the Hispanic Market by Jorge Mañón (2023)
🎧 Tune in to understand why serving Hispanics with inclusive practices isn’t just the right thing—it’s the smart thing.
👉 Subscribe, leave a review, and share with someone who wants to build meaningful impact in the U.S. Hispanic market.
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