Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power
In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.
In this episode of Unlocking the Hispanic Market, host Jorge Mañón explores how food influences brand loyalty, grocery habits, and digital culture—and why understanding the Hispanic kitchen is essential to reaching one of America’s most powerful consumer segments.
We dig into:
🍽️ Culinary traditions and their marketing power
📱 The rise of Latino food influencers on TikTok and Instagram
🛒 Bilingual branding in grocery aisles
🌮 How fast food and CPG brands are integrating authentic Latin flavors
If you want a seat at the table, it starts in la cocina.
Sources & Research:
- Pew Research Center (2022) – Latino Identity and Cultural Connection
- NielsenIQ (2023) – The Hispanic Grocery Experience
- ThinkNow Research (2023) – Hispanic Digital Behavior Study
- Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
✨ Listen now and tap into the flavor of influence.
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