How to Build Authority and Close Deals with a Podcast

🎙️ Episode 43 – “How to Build Authority and Close Deals with a Podcast”

Guest: Tomas Fonseca | Co-Founder, Icons of Real Estate

What if the fastest way to grow your real estate business was sitting right in front of you — your voice?

In this episode, Brad Allen and Wayne Salmans sit down with Tomas Fonseca, co-founder of Icons of Real Estate, to uncover how agents worldwide are using podcasting to build authority, attract clients, and scale their brands.

Tomas breaks down everything from surviving the “episode 3 curse” to turning podcast guests into real estate partners — plus the story of one agent who landed 330 listings from a single interview.

💡 You’ll Learn:

• The 90/20 rule: why most podcasts fail before episode 3

• How to start a local show that dominates your city

• The 20–30 minute “sweet spot” for growth

• How to turn guests into referral machines

• Why relationships > downloads

⏱️ Timestamps

00:00 – Intro & hook

00:53 – Guest intro: Tomas Fonseca, Icons of Real Estate

02:00 – From Vietnam to global real estate media leader

05:11 – The 1% rule: why 90% of shows don’t last

08:00 – Why local podcasts outperform national ones

11:15 – Mixing community + business topics

13:40 – The perfect episode length

18:07 – How to grow your show in 2025

25:00 – Why vision matters more than equipment

29:20 – The Nebraska story: 1 podcast → 330 listings

33:00 – Turning content into connections

35:00 – Virtual vs in-person podcasting

37:30 – How to start with minimal setup

40:50 – Final take

🎧 Listen on Spotify, Apple Podcasts, and Google Podcasts:

👉 https://www.realestateuntucked.com

📺 Watch the full episode on YouTube:

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