The Solo Grind

Pricing, Confidence, and Building a Sustainable Business with Nancy Ganzekaufer

Teresa Schlup, The Original Caffeine Creative Episode 12

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In this episode of The Solo Grind, I’m joined by my trusted business coach and mentor, Nancy Ganzekaufer. Nancy is a no-nonsense, powerhouse business coach specializing in guiding interior designers and service-based entrepreneurs to build profitable, sustainable businesses. Together, we dive into one of the most critical aspects of running a successful business: pricing.

Nancy shares her expert insights into why underpricing and undervaluing yourself can undermine your success. We explore the mindset shifts needed to confidently charge what you’re worth, the psychology behind pricing, and the importance of setting clear boundaries with clients. You’ll learn practical strategies for handling pricing objections, avoiding the pitfalls of over-explaining, and staying firm in your value.

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