The Solo Grind

Welcome to the solo grind. Your weekly coffee break with a fellow solo entrepreneur who's right there in it with you. I am Teresa Schlup the original caffeine creative and this is where real business meets real life. No hype just honest conversations about building a business on your own terms. We talk mindset, strategy, burnout, breakthroughs, and everything in between because going solo doesn't mean doing it alone.

Grab a cup of coffee, find your favorite spot, and let's talk about what it really takes to do this thing solo.

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The Solo Grind

Marketing Solo

July 01, 2025 • Teresa Schlup, The Original Caffeine Creative • Season 3 • Episode 3

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🎧 Episode Summary:

In this episode of The Solo Grind, I’m talking about the reality of marketing as a solo entrepreneur—when it’s just you wearing all the hats and trying to figure out what actually works. I share why so much of the advice out there doesn’t fit when you don’t have a full team or unlimited time, and how to start building a marketing plan that feels doable and aligned with how you naturally communicate. We’ll also look at why those “overnight success” promises usually fall flat—and what to focus on instead.

Grab your favorite podcast sipper and let’s get clear, get honest, and create something sustainable.

What I hope you take away from this episode:

☕ Marketing advice is often not geared towards solo entrepreneurs.

☕ You need to know where your audience is before marketing.

☕ Understanding your audience's needs is crucial for effective marketing.

☕ Confidence in communication is key.

☕ Marketing requires consistency and patience for success.

☕ Avoid quick-fix marketing solutions that promise unrealistic results.

☕ Building relationships is essential for solo entrepreneurs.

Links to the cool stuff mentioned in this episode...

☕ Solo Grind Central - My FREE resource library https://caffeinecreative.io/solo-grind-central/

Links to connect with me...