Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Podcasting since 2024 • 23 episodes
Growth Activated | The B2B Marketing Leadership Podcast
Latest Episodes
Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape?In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of Ha...
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Season 1
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Episode 23
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49:20
Search Everywhere Optimization: How AI Is Changing the SEO Game
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI mar...
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Season 1
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Episode 22
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37:26
2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?In this solo episode of Growth Activated, host Mandy Walker breaks d...
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Season 1
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Episode 21
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28:23
How Does Your Marketing Team Stack Up? A Framework to Benchmark (and Level Up)
#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution?In this episode of Growth Activated, we’re diving into the Sales and...
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Season 1
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Episode 20
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41:42
To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell
#19: In a time when brand silence speaks volumes, how should B2B marketers show up?In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologeti...
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Season 1
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Episode 19
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41:22
