Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Growth Activated | The B2B Marketing Leadership Podcast
Latest Episodes
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually m...
Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger
#48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like.Brandon Redlinger has sp...
YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
#47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open.Samu Kovacs, founder of KS Media, has built a YouTube-first agency ...
Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz
#46 - The CMO has the shortest tenure in the C-suite. The most scrutiny. And right now, more opportunity than ever — if you can see it clearly enough to seize it.Matt Heinz has spent 18 years helping B2B companies build more predictable ...
AI Reality Check: What CMOs Are Actually Building - with Nicole Leffer
#45 - LinkedIn would have you believe your competitors are running fully autonomous AI teams. They're not.The real picture of AI adoption in B2B marketing is far more varied — and far more instructive. Most marketing organizations are so...
