Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for senior B2B marketing leaders, in-house and fractional, who are done going thing to thing on instinct and want to run marketing like a business. Host Mandy Hornaday breaks down the systems behind a marketing function that scales without you at the center of everything, the real decisions and real numbers behind how it runs. Proof over motivation, so you grow your revenue without losing your freedom.
Growth Activated | The B2B Marketing Leadership Podcast
Latest Episodes
Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling
#50 - AI promised marketing leaders more time. So why do so many of us feel busier — and more stretched — than ever?That’s the honest question at the center of this conversation. Two experienced CMOs sit down, peer to peer, to make sense...
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually m...
Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger
#48 - Most ABM programs don't fail because of tactics. They fail before a single campaign runs — because the accounts were wrong, the structure wasn't there, and nobody agreed on what success actually looked like.Brandon Redlinger has sp...
YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs
#47 - Most B2B marketing leaders know YouTube is the second-largest search engine on the planet. Almost none are actually using it well — and that gap is still wide open.Samu Kovacs, founder of KS Media, has built a YouTube-first agency ...
Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz
#46 - The CMO has the shortest tenure in the C-suite. The most scrutiny. And right now, more opportunity than ever — if you can see it clearly enough to seize it.Matt Heinz has spent 18 years helping B2B companies build more predictable ...
