Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Podcasting since 2024 • 38 episodes
Growth Activated | The B2B Marketing Leadership Podcast
Latest Episodes
Community-Led Growth in B2B: How CMOs Build a Trust Moat (and Drive Pipeline) - with Ridhi Singh
#38 - Community-led growth is becoming one of the most powerful (and most underused) moats in B2B marketing—especially as AI-generated content floods the market and buyers rely more heavily on trust, peer validation, and real human connection t...
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Season 1
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Episode 38
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46:20
Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo)
#37 - Employee advocacy programs are hard.They’re hard to launch - because you’re asking busy people to show up publicly, consistently, and with confidence.And even if you get it going?They’re even harder to keep going
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Season 1
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Episode 37
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34:09
The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
#36 - AI is transforming B2B marketing - but for today’s CMOs, the real challenge isn’t just adopting new tools. It’s leading marketing strategy, marketing planning, and go-to-market decisions in a rapidly changing market.In this episode...
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Season 1
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Episode 36
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34:28
How B2B Marketing Leaders Decide What to Keep In-House, What to Outsource, and When to Go Fractional
#35 - Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025.In this special episode, Mandy switches seats and joins Kay...
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Season 1
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Episode 35
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29:03
Go-to-Market Science: How Sarah Renner Turns B2B Marketing into an Experimentation Engine
#34 - What if your marketing org operated like a science lab—with clear hypotheses, clean data, and experiments that actually change how you invest your budget?In this episode of Growth Activated, I’m joined by Sarah Renner, VP of Market...
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Season 1
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Episode 34
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50:48
