Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Episodes
44 episodes
GTM AI Adoption That Actually Sticks: Optimization, Amplification, and Reinvention (with Jonathan Kvarfordt)
You're feeling the pressure. Every board meeting, every LinkedIn scroll, every all-hands - AI is the expectation. But here's what the data actually shows: as of mid-2025, only 7% of companies had truly operationalized AI. Not just handed out a ...
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Season 1
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Episode 44
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33:16
AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-Joseph
What if one person could run your entire go-to-market motion — marketing, sales, and customer success — backed by a system of AI agents?That's exactly what Amos Bar-Joseph is building at Swan AI — and in this episode, he pulls back the c...
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Season 1
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Episode 43
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51:14
How to Build a B2B Podcast That Drives Pipeline (with Tom Hunt)
# 42 - Most B2B podcasts plateau or quietly fade out. The difference between shows that stall and shows that build pipeline often comes down to three strategic decisions made before you ever hit record.Tom Hunt, CEO of Fame and one of th...
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Season 1
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Episode 42
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37:30
Content Strategy That Builds Pipeline: Discovery, Virality, and Relationship Loops (with Brendan Hufford)
#41 - Your team is producing more content than ever, but pipeline isn’t reflecting it. That gap between output and impact usually isn’t a volume problem — it’s a strategy problem. And it’s exactly what this conversation is built to solve.
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Season 1
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Episode 41
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43:11
4 Strategic Bets Every CMO Should Make in 2026
#40 - The landscape isn't just shifting — it's splitting. Buyers are choosing vendors before they ever talk to sales. AI is rewriting the rules faster than most of us can keep up. And budgets? Still flat.So instead of adding more to the ...
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Season 1
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Episode 40
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33:20
AI Agents and the Future of Marketing Teams - My Weekend Hackathon Wake-Up Call
#39 - You've been using AI every day. You know there's a whole other level you haven't tapped into. And that gap between where you are and where the industry is headed? It's widening faster than most marketing leaders want to admit.This ...
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Season 1
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Episode 39
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39:03
Community-Led Growth in B2B: How CMOs Build a Trust Moat (and Drive Pipeline) - with Ridhi Singh
#38 - Community-led growth keeps showing up on every B2B growth roadmap — but most teams either confuse it with audience building or give up before it has a chance to work. If you've wondered whether community is actually a GTM strategy or just...
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Season 1
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Episode 38
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46:20
Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo)
#37 - What if 45% of your new revenue came from LinkedIn content — and your team of 200 generated 1.2 million followers without a single automation tool or paid promotion? That's not a hypothetical. That's exactly what Gabe Lullo, CEO of Alleyo...
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Season 1
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Episode 37
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34:09
The CMO’s Role in an AI-Driven Market: Customers, Competition, and Change with Carol Meyers
#36 - Most CMOs are asking how AI can make their teams more efficient. The CMOs who are thriving — and in some cases getting elevated to Chief Business Officer or CRO — are asking a much bigger question: how is AI changing our customers, our ma...
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Season 1
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Episode 36
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34:28
Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team
#35 - Agency, in-house, fractional — or some combination of all three? If you've been trying to figure out the right mix for your marketing team, this episode gives you a grounded, real-world framework from someone who has worked in all three m...
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Season 1
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Episode 35
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29:03
Go-to-Market Science: How to Build an Experimentation Engine That Actually Moves the Needle with Sarah Renner
#34 - Your team is running tests. But are they running the right ones — and do they actually know what they're trying to learn? Most B2B marketing teams test without a clear hypothesis, report on campaigns without asking why results were what t...
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Season 1
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Episode 34
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50:48
AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team
#33 - A full brand relaunch and website rebuild in six weeks — with a small team, no agency, and AI doing roughly 60% of the heavy lifting. Dana Gagnon didn't just pull it off. She built a repeatable workflow that other marketing leaders can ac...
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Season 1
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Episode 33
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51:20
A Little Life Update Before the Next Big Chapter
#32 - It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners ...
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Season 1
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Episode 32
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1:31
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It) with Carolyn Dilks
#31 – Your pipeline is down. Your team is hitting MQL targets. Your attribution tool isn't giving you answers. And marketing and sales are pointing fingers at each other. The problem isn't your team — it's that you're measuring the wrong thing....
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Season 1
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Episode 31
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47:35
Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman
#30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman—a seasoned Growth & Demand Gen leader—for our very first live coaching session on the show.We tackle four questions many B2B marketing leader are wre...
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Season 1
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Episode 30
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50:46
Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders ...
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Season 1
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Episode 29
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57:03
7 Mistakes Marketing Leaders Make When Proving ROI to the C-Suite (and How to Avoid Them)
#28 - Few conversations are more high-stakes for a B2B marketing leader than proving ROI to the C-Suite. Nail it, and you win trust, credibility, and budget. Miss the mark, and you risk being seen as a cost center instead of a growth driver.
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Season 1
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Episode 28
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15:07
Your First 90 Days as CMO: How to Align, Unite, and Win Fast
#27 – The first 90 days in a new marketing leadership role can make or break your long-term success.You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fas...
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Season 1
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Episode 27
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17:38
LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales
#26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn ma...
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Season 1
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Episode 26
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55:23
Stop Being the Bottleneck: How Marketing Leaders Build High-Performing Teams
#25 - If your team keeps waiting on you to move forward, the problem might not be them.Being the bottleneck is one of the most common — and most costly — leadership patterns for marketing leaders managing fast-moving teams. In this episo...
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Season 1
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Episode 25
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17:12
Empathy Without Avoidance: 4 Hard Calls Every CMO Must Make to Build High-Trust Teams
#24 - Welcome to a special summer mini-series on Growth Activated, where we’re keeping things short, actionable, and full of value for marketing leaders looking to elevate their impact.In this kickoff episode, Mandy Walker share...
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Season 1
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Episode 24
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10:42
Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
#23 - What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape?In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of
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Season 1
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Episode 23
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49:20
Search Everywhere Optimization: How AI Is Changing the SEO Game
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI mar...
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Season 1
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Episode 22
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37:26
2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?In this solo episode of Growth Activated, host Mandy Walker breaks d...
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Season 1
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Episode 21
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28:23
The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org
#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution?In this episode of Growth Activated, we’re diving into the Sales and...
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Season 1
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Episode 20
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41:42