Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Episodes
23 episodes
Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape?In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of Ha...
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Season 1
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Episode 23
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49:20
Search Everywhere Optimization: How AI Is Changing the SEO Game
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI mar...
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Season 1
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Episode 22
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37:26
2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?In this solo episode of Growth Activated, host Mandy Walker breaks d...
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Season 1
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Episode 21
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28:23
How Does Your Marketing Team Stack Up? A Framework to Benchmark (and Level Up)
#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution?In this episode of Growth Activated, we’re diving into the Sales and...
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Season 1
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Episode 20
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41:42
To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell
#19: In a time when brand silence speaks volumes, how should B2B marketers show up?In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologeti...
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Season 1
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Episode 19
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41:22
Thought Leadership-Driven Growth: Rethinking Sales and Marketing for the Next Generation with Kelli Schutrop
#18: In today's B2B world, the traditional divide between sales and marketing is holding companies back—and "growth at all costs" tactics are losing their edge.In this episode of Growth Activated, I’m joined by Kelli Schutrop, a sales a...
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Season 1
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Episode 18
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55:14
The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin
#17: Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark.In this episode of Growth Activated, I sit down with product marketing expert Shirin ...
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Season 1
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Episode 17
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35:57
Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer
#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider.In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B ...
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Season 1
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Episode 16
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57:00
Mastering Your Fractional Marketing Game: Lessons Learned from Top Fractional Leaders
#15: Fractional leadership is rapidly reshaping the B2B marketing landscape, offering ambitious marketing leaders a powerful path to scale their impact, revenue, and influence—without burning out. But what separates a thriving Fractional CMO fr...
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Season 1
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Episode 15
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32:06
My Journey to the C-Suite: Scaling Big, Burning Out, and Building Something Better
#14: In this special episode of Growth Activated, I’m sharing a conversation I had on the Tech Success Stories podcast, where I dove into my journey from scaling a B2B services company from $50M to $750M to launching Growth Ac...
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Season 1
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Episode 14
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26:30
Content Strategy That Drives ROI: Lessons from Zoe Hawkins
#13: As marketing leaders, one of our biggest challenges is understanding how all marketing functions—content strategy, SEO, paid media, events and more—contribute to the bigger picture of B2B marketing success. Too often, we evaluate these fun...
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Season 1
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Episode 13
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52:26
Crack the CFO Code: What Marketing Leaders Must Know to Build Credibility and Get Buy-In - with Darko Socanski
#12: If you’ve ever been handed a lead goal without context—or struggled to make the case for brand, budget, or headcount—this is the episode you didn’t know you needed.In this Growth Activated C-Suite Series episode, I sit down...
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Season 1
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Episode 12
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50:58
The Most Overlooked Power Move in Marketing: Partner with Your CTO — with Milenko Beslic
#11: What does a CTO really care about—and how can B2B marketing leaders build the kind of executive alignment that earns a lasting seat at the table?In this episode of Growth Activated, we continue our C-Suite Series w...
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Season 1
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Episode 11
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53:02
Think Like a CRO: How Modern Marketing Leaders Drive Revenue, Not Just Leads - with Sloane Barbour
#10: This episode is part of our C-Suite Series on Growth Activated, where we dive into the minds of the C-suite—helping B2B marketing leaders better understand, align with, and partner with executives to drive real business impact.
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Season 1
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Episode 10
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51:29
Proving Marketing’s Value: How RevOps Measures Attribution, ROI & Brand Impact — with Jeff Ignacio
#9: Is your marketing team struggling to prove ROI? Are attribution models, budget battles, and RevOps alignment making it harder to show your impact?You’re not alone. Every CEO and CFO wants to see marketing ROI, yet few can define it—a...
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Season 1
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Episode 9
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47:44
C-Suite Series: The CEO’s Perspective on Growth, Profitability and Marketing – with Mark Feldman
#8: Are you seen as a strategic business leader—or just the glorified head of lead gen? In this episode of Growth Activated, I sit down with Mark Feldman, CEO and Founder of RevenueBase, who made the leap from marketing executive to CE...
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Season 1
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Episode 8
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48:49
10 Ways Marketing Leaders Earn C-Suite Credibility (and Finally Get That Seat at the Table)
#7: You’re running a high-impact B2B marketing function, delivering real business results—but when it comes to strategic discussions with the C-suite, you’re still on the sidelines. Sound familiar? You’re not alone. Many B2B marketing leaders, ...
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Season 1
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Episode 7
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43:29
From Marketer to CEO: How Leslie Vickrey Built a Thriving Agency, a Strong Brand, and an Unstoppable Culture
#6: How do you go from being an in-house marketer to the CEO of a thriving agency? And how do you build a personal brand that fuels business growth while fostering a culture that attracts top talent? In this episode of Growth Activated...
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Season 1
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Episode 6
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53:37
The CMO Playbook: 5 Successful Exits, 1 Framework for Marketing Excellence with Scott Todaro
#5: Are you ready to elevate your B2B marketing leadership? In this episode of Growth Activated, Mandy Walker welcomes Scott Todaro, a seasoned Chief Marketing Officer and co-founder of The Next CMO, to share the framework tha...
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Season 1
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Episode 5
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51:25
How to Find Your Ideal Marketing Role: A 4-Part Framework for Smarter Career Moves in 2025
#4: Feeling stuck in your B2B marketing career? Whether you’re debating between a fractional CMO role or a full-time marketing leadership position, this episode of Growth Activated is for you. Mandy Walker explores four key considerati...
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Season 1
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Episode 4
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36:38
Breaking Down Silos: Building a Customer-Centric Growth Engine Through Sales and Marketing Alignment
#3: Feel like your B2B marketing and sales teams are speaking different languages? Or worse, do you find yourself caught in the inefficiencies and frustrations of misalignment? You’re not alone. Many B2B organizations struggle to unify their go...
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Season 1
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Episode 3
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31:45
6 Steps to Building a Winning Marketing Plan that Drives Results
#2: Feel like your marketing plan is more of a wish list than a roadmap? Or worse, do you find yourself ditching your plan within weeks—or not having one at all? You’re not alone. Many B2B marketing leaders struggle to create strategic plans th...
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Season 1
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Episode 2
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31:43
The Future of Marketing Leadership: 4 Skills to Succeed in 2025
#1: We’ve all seen the headlines: CMOs have the shortest tenure in the C-suite, and B2B marketing leaders are under more pressure than ever to deliver ROI. Marketing leadership is at a crossroads—but what if mastering four critical skills could...
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Season 1
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Episode 1
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33:08
