Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Episodes
31 episodes
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth.Four-time marketin...
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Season 1
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Episode 31
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48:25
Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman
#30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman—a seasoned Growth & Demand Gen leader—for our very first live coaching session on the show.We tackle four questions many B2B marketing leader are wre...
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Season 1
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Episode 30
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51:37
Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders ...
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Season 1
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Episode 29
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57:54
7 Mistakes Marketing Leaders Make When Proving ROI to the C-Suite (and How to Avoid Them)
#28 - Few conversations are more high-stakes for a B2B marketing leader than proving ROI to the C-Suite. Nail it, and you win trust, credibility, and budget. Miss the mark, and you risk being seen as a cost center instead of a growth driver.
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Season 1
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Episode 28
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15:57
Your First 90 Days as CMO: How to Align, Unite, and Win Fast
#27 – The first 90 days in a new marketing leadership role can make or break your long-term success.You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fas...
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Season 1
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Episode 27
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18:29
LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales
#26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn ma...
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Season 1
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Episode 26
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56:14
From Vision to Velocity: 9 Ways to Empower Your Team and Get Out of Their Way
#25 - You can’t move fast if your team doesn’t know where they’re going - or if they’re stuck waiting on you to decide everything. In this episode of Growth Activated, marketing leader and Fractional CMO Mandy Walker shares one of her ...
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Season 1
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Episode 25
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18:03
Empathy Without Avoidance: 4 Hard Calls Every CMO Must Make to Build High-Trust Teams
#24 - Welcome to a special summer mini-series on Growth Activated, where we’re keeping things short, actionable, and full of value for marketing leaders looking to elevate their impact.In this kickoff episode, Mandy Walker share...
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Season 1
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Episode 24
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11:33
Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts
#23 - What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape?In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of
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Season 1
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Episode 23
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50:11
Search Everywhere Optimization: How AI Is Changing the SEO Game
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook.In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI mar...
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Season 1
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Episode 22
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38:17
2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow?In this solo episode of Growth Activated, host Mandy Walker breaks d...
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Season 1
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Episode 21
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29:14
The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org
#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution?In this episode of Growth Activated, we’re diving into the Sales and...
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Season 1
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Episode 20
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42:33
To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell
#19: In a time when brand silence speaks volumes, how should B2B marketers show up?In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologeti...
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Season 1
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Episode 19
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42:12
Thought Leadership-Driven Growth: Rethinking Sales and Marketing for the Next Generation with Kelli Schutrop
#18: In today's B2B world, the traditional divide between sales and marketing is holding companies back—and "growth at all costs" tactics are losing their edge.In this episode of Growth Activated, I’m joined by Kelli Schutrop, a sales a...
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Season 1
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Episode 18
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56:05
The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin
#17: Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark.In this episode of Growth Activated, I sit down with product marketing expert Shirin ...
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Season 1
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Episode 17
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36:48
Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer
#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider.In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B ...
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Season 1
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Episode 16
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57:51
Mastering Your Fractional Marketing Game: Lessons Learned from Top Fractional Leaders
#15: Fractional leadership is rapidly reshaping the B2B marketing landscape, offering ambitious marketing leaders a powerful path to scale their impact, revenue, and influence—without burning out. But what separates a thriving Fractional CMO fr...
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Season 1
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Episode 15
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32:57
From $50M to $750M: CMO Lessons to Reach the C-Suite (Without Burning Out)
#14: In this special episode of Growth Activated, I’m sharing a conversation I had on the Tech Success Stories podcast, where I dove into my journey from scaling a B2B services company from $50M to $750M to launching Growth Ac...
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Season 1
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Episode 14
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27:21
Content Strategy That Drives ROI: Lessons from Zoe Hawkins
#13: As marketing leaders, one of our biggest challenges is understanding how all marketing functions—content strategy, SEO, paid media, events and more—contribute to the bigger picture of B2B marketing success. Too often, we evaluate these fun...
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Season 1
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Episode 13
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53:17
Win CFO Trust: The CMO Playbook for Budget, Buy-In & Board-Ready ROI (w/ Darko Socanski)
#12: If you’ve ever been handed a lead goal without context—or struggled to make the case for brand, budget, or headcount—this is the episode you didn’t know you needed.In this Growth Activated C-Suite Series episode, I sit down...
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Season 1
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Episode 12
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51:49
CTO Secrets for B2B CMOs: Product Marketing, Data Strategy, and Faster GTM with Milenko Beslic
#11: What does a CTO really care about—and how can B2B marketing leaders build the kind of executive alignment that earns a lasting seat at the table?In this episode of Growth Activated, we continue our C-Suite Series w...
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Season 1
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Episode 11
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53:53
CRO Mindset for Marketing Leaders: How CMOs Align on MQLs, Drive More Meetings, and Grow Revenue with Sloane Barbour
#10: This episode is part of our C-Suite Series on Growth Activated, where we dive into the minds of the C-suite—helping B2B marketing leaders better understand, align with, and partner with executives to drive real business impact.
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Season 1
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Episode 10
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52:20
The RevOps ROI Blueprint for CMOs: Multi-Touch Attribution, the 95/5 Rule & What to Report - with Jeff Ignacio
#9: Is your marketing team struggling to prove ROI? Are attribution models, budget battles, and RevOps alignment making it harder to show your impact?You’re not alone. Every CEO and CFO wants to see marketing ROI, yet few can define it—a...
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Season 1
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Episode 9
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48:35
C-Suite Series: The CEO’s Perspective on Growth, Profitability and Marketing – with Mark Feldman
#8: Are you seen as a strategic business leader—or just the glorified head of lead gen? In this episode of Growth Activated, I sit down with Mark Feldman, CEO and Founder of RevenueBase, who made the leap from marketing executive to CE...
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Season 1
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Episode 8
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49:40
10 Proven Strategies CMOs Use to Win C-Suite Buy-In (and Influence Company Strategy)
#7: You’re running a high-impact B2B marketing function, delivering real business results—but when it comes to strategic discussions with the C-suite, you’re still on the sidelines. Sound familiar? You’re not alone. Many B2B marketing leaders, ...
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Season 1
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Episode 7
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44:19