Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for senior B2B marketing leaders, in-house and fractional, who are done going thing to thing on instinct and want to run marketing like a business. Host Mandy Hornaday breaks down the systems behind a marketing function that scales without you at the center of everything, the real decisions and real numbers behind how it runs. Proof over motivation, so you grow your revenue without losing your freedom.
Growth Activated | The B2B Marketing Leadership Podcast
The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
#20: Ever wonder how your B2B marketing team stacks up against others?
Not just in headcount or budget—but in actual maturity, strategy, and execution?
In this episode of Growth Activated, we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pillars of go-to-market success. Whether you're leading a small but mighty team or scaling a complex org, this framework reveals exactly where you stand—and how to grow from there.
I’m joined by Jim Irving, creator of the Matrix and a veteran sales and marketing executive, and Michael Phelan, founder of Go-to-Market Pros and advisor to B2B companies transforming how they drive revenue.
If you're looking to evolve from reactive execution to proactive, revenue-aligned strategy—this episode is for you.
We’ll cover:
✅ What the Maturity Matrix actually measures—and how it helps you assess marketing team maturity
✅ Common gaps across B2B orgs—and why even high-performing teams often fall short
✅ How to use your results to influence stakeholders, secure investment, and align with business goals
✅ Why marketing maturity often varies across functions—and how to spot hidden weaknesses
✅ Actionable ways to level up—even if you never take the formal assessment
If you're a B2B marketing leader ready to build a more strategic, high-impact marketing function, this conversation will give you the clarity, credibility, and confidence to lead your team forward.
🎧 Tune in now to evaluate your current state—and start building the marketing leadership foundation your business needs to grow.
Thanks for hanging out with us today!
Come build with us:
The CMO Operating System is a six-week live cohort where you build one connected foundation for how your function plans, decides, and reports, with AI partners running on top of it. The system is yours, and it goes with you wherever you go next. The founding cohort is small and first by design. Enrollment closes September 30 and we start October 12.
👉 Join the CMO OS waitlist
Come say hi on LinkedIn: Mandy Hornaday
Visit us: growthactivated.com
Keep activating growth for yourself and your company. 💪
