Growth Activated | The B2B Marketing Leadership Podcast
Growth Activated is a podcast for B2B marketing leaders who want to elevate their marketing strategies, lead confidently, and drive real business results. Each episode offers actionable insights and proven frameworks to help you activate growth for your team, your company, and your career.
Growth Activated | The B2B Marketing Leadership Podcast
The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this conversation, Mandy sits down with Liza Adams — former CMO, Human+AI org advisor, and one of the clearest voices on AI transformation in marketing — to unpack the four mindset shifts every marketing leader needs before AI can actually move the business. They go deep on what real AI transformation looks like inside a marketing org: how to scale beyond Q&A into orchestrated workflows, how to navigate AI sprawl, and how to lead change inside a quarterly pressure cooker without losing your people in the process.
Liza Adams is the founder of GrowthPath Partners and a recognized leader in AI transformation for go-to-market teams — named one of the 50 CMOs to Watch and a Pavilion Fractional/Advisor of the Year Finalist. Her engineering background plus multi-decade GTM expertise gives her a uniquely pragmatic lens on AI adoption. Her bi-weekly newsletter is required reading for marketing leaders operationalizing AI inside their organizations.
In this episode, you’ll learn:
- Why "people-first, AI-forward" is the principle that should anchor every AI decision
- The four mindset shifts CMOs need to unlock real AI transformation
- Why "doing more with less" is the floor of AI value, not the ceiling
- How to move from democratized building to orchestrated AI workflows (and avoid AI sprawl)
- A simple framework for thinking about AI risk so governance protects — rather than blocks — your team
- The "law of thirds" Liza uses to lead AI transformation without burning out trying to bring everyone along
RESOURCES:
- Connect with Liza Adams on LinkedIn: https://www.linkedin.com/in/lizaadams
- GrowthPath Partners (Liza’s newsletter & advisory): https://www.growthpath.net
- Referenced episode: AI Agents and the Future of Marketing Teams — My Weekend Hackathon Wake-Up Call (E39)
If this episode resonated, follow Growth Activated wherever you listen and leave a quick review — it’s the best way to help more marketing leaders find the show.
Growth Activated is produced by Mandy Hornaday.
Lead Like a CMO - Group Coaching Lab: Join the Waitlist
Let’s Keep the Conversation Going!
Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to grow your business.
🌐 Visit my website: growthactivated.com
🔗 Connect with me on LinkedIn: Mandy Walker
🔗 Get Your Free Marketing Planning Guide Today!
Don’t forget to subscribe to Growth Activated and share this episode with fellow marketing leaders. Let’s activate growth—together!
