Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Subversive
Latest Episodes
DoorDash's Playbook for Scaling DashPass to 35M+ Members
DashPass has stayed at $9.99/month since its launch back in 2018, a choice the person who built it believes is exactly right: Jimmy Liu, the original creator of DashPass.He joined DoorDash in 2016 to run the San Francisco market, ...
Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition
As AI-generated content floods the internet, how do you know what's still human?Weeks after ChatGPT's release, Edward Tian built the first version of GPTZero from a cafe in Toronto over New Year's, tweeted it out, and watched it g...
How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months
In the crowded subscription app economy, building a great product is no longer enough.As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product development to dist...
Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility
Every single person alive has asked themselves the same question: "What should I do with my life?"Tomas Hoyos, cofounder and CEO of Apt, is building an AI-powered career mentoring platform to help millions of people answe...
How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization.So they built something different.P...
