Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Subversive
Latest Episodes
How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization.So they built something different.P...
How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR
"If you wait until it's perfect, you're too late."This was Tyler Denk’s attitude when he took the growth engine he had built as employee #2 at Morning Brew - the newsletter he helped scale to >3M subscribers and a $75M acquisi...
How Purpose Hit $1M in ARR Two Weeks After Launch
Most AI coaching apps are just ChatGPT wrapped in a personality. Raj Singh and Mark Manson built Purpose to prove there's a better way.Raj, cofounder and CEO of Purpose and previously the founder of GoMoment (acquired by Revinate)...
How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools
Sam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in Wales and Abu Dhabi,...
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How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years
Esan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner to build an AI tut...
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