Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Subversive
Latest Episodes
How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools
Sam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in Wales and Abu Dhabi,...
.png)
How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years
Esan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner to build an AI tut...
.png)
How Wabi is Building “YouTube for Software” with a Platform for Creating Mini Apps
Eugenia Kuyda is the founder and CEO of Wabi, an AI-powered personal software platform that lets anyone create, share, and remix mini apps in minutes. Before Wabi, Eugenia founded Replika, one of the world’s first AI companion apps, whic...
.png)
How Cal AI Hit $50M ARR in 2 Years by Nailing Product/Channel Fit on TikTok
Daniel Heintzman is Head of Product at Cal AI, an AI-powered calorie tracking app that grew to over $50M ARR in under two years before being acquired by MyFitnessPal in December 2025. Before Cal AI, Daniel was a product designer with sti...
.png)
How Suno Grew to $300M in ARR by Democratizing Music Creation
Mikey Shulman is the cofounder and CEO of Suno, an AI music generation platform that allows anyone to create full songs with lyrics, vocals, and instrumentation from a simple text prompt. Prior to founding Suno, Mikey was the first machi...
.png)