Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Podcasting since 2025 • 25 episodes
Subversive
Latest Episodes
How Opal Reached $10M ARR with 11 Employees
Kenneth Schlenker is founder and CEO of Opal, which has rapidly grown into the world's #1 screen time app since launching in 2020, reaching $10M in ARR with a team of just 11 employees. After starting his career in Product Marketing at G...
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How Preply Built the World’s Largest Language Learning Marketplace
Simon Mizzi is currently the VP of Product Growth at Preply, the world’s largest online marketplace for connecting language learners with human tutors. Since joining Preply as a Director of Product in 2021, Simon has been promoted twice ...
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How Calm Added 1.2M Subscribers with Creative Marketing Tactics
After starting his career in derivatives trading, Nick Candler pivoted into user acquisition before joining Calm to serve as Director of Growth Marketing during their hypergrowth period from 2019 - 2022. After leaving Calm, Nick started ...
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53:25
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How OpenArt is Using AI to Reinvent Content Creation
Coco Mao is the cofounder and CEO of OpenArt, an AI-powered creative platform that enables anyone to generate images and videos from simple text prompts. Since launching OpenArt in 2022, Coco has led the company through rapid growth, exp...
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54:50
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How Best-In-Class Retention Propelled Flo to a $1B Valuation
Dmitry Gurski is the cofounder and CEO of Flo, a leading women’s health platform widely known for its period tracking and broader reproductive health insights. Dmitry cofounded Flo in 2015 and has led the company through major milestones...
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