Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Episodes
8 episodes
How Duolingo Built Duolingo Max
Natalia Castillejo is a Director of Product at Duolingo, where she has spent the last decade since graduating from Yale University in 2016. Natalia started her PM career at Duolingo working on the company’s English Language Test and othe...
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49:49
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Insights from RevenueCat’s 2025 State of Subscription Apps Report
Jacob Eiting is the founder and CEO of RevenueCat, the world’s largest SaaS platform for subscription apps that need help powering in-app purchases, managing customer data, and growing revenue across iOS, Android, and the web. Prior to f...
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Episode 7
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58:05
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How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation
Yuriy Timen is a seasoned growth and marketing advisor with 15+ years of experience scaling technology companies. Yuriy joined Grammarly as the company’s first marketing hire in 2012 when it had just 10 employees and left in 2020 as Glob...
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52:11
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How Notion’s Community Helped it Win in AI
Rachel Hepworth is the former CMO at Notion, where she helped the company expand internationally, move upmarket, and grow by 10x. Prior to Notion, she was part of the marketing leadership team at Slack, founding the Growth Marketing func...
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Episode 5
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53:45
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How International Expansion and Canva for Teams Propelled Canva’s Growth
Zain Abiddin is a global product builder and leader with 15+ years of experience. He joined Canva in 2020 as the company’s first subscriptions PM and spent four years helping to scale Canva to billions of dollars in ARR, including the la...
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Episode 4
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42:47
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How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%
Greg Stewart is the CEO of Ladder, an innovative strength training app that has grown subscribers by 2,000% over the last two years. He has a mix of startup leadership, company-building, and corporate finance experience. Prior to Ladder,...
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Episode 3
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55:37
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How AllTrails Crossed the Chasm to 1M+ Subscribers
Ron Schneidermann is an entrepreneur who is passionate about building great companies that help people have healthy, authentic, real-world experiences. He is the former CEO of AllTrails, the world's largest and most trusted outdoo...
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Episode 2
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49:24
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How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue
Ravi Mehta is a senior product executive with experience leading product organizations for globally recognized brands like Tripadvisor, Facebook, and Tinder. Over his career, Ravi has scaled well-known products that have impacted million...
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Episode 1
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47:24
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