Subversive

How Suno Grew to $300M in ARR by Democratizing Music Creation

• Phil Carter

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0:00 | 51:24

Mikey Shulman is the cofounder and CEO of Suno, an AI music generation platform that allows anyone to create full songs with lyrics, vocals, and instrumentation from a simple text prompt. Prior to founding Suno, Mikey was the first machine learning hire and Head of Machine Learning at Kensho, an AI company acquired by S&P Global for over $500 million. He holds a Ph.D. in Physics from Harvard University, a degree in applied physics from Columbia University, and is a lifelong hobbyist musician.

Key Takeaways

  • While working together at another AI company called Kensho, Mikey and a few colleagues who also loved music would often jam after work to blow off steam. Eventually, they decided to combine their AI knowledge and their passion for music into a new startup, with the goal of using AI to help people make music.
  • This started with the release of an open-source, text-to-audio model called Bark in April 2023, as well as subsequent product iteration on Discord, both of which helped validate the company’s vision and provide valuable customer feedback.
  • By charging users from the very beginning, Mikey and his cofounders were able to ensure that the product they were building was valuable, and that the feedback they were receiving was from credible users who were genuinely interested in not only using Suno, but paying for it to support a viable business.
  • After launching Suno’s web app in December 2023, the product spread virally through word of mouth. AI-generated songs proved to be the perfect viral artifact, because music naturally lends itself to riffing and remixes. This viral loop drove Suno to 2M subscribers and $300M in ARR over the course of just two years.
  • Suno recently released v5.5, its most powerful model yet. This also included the launch of features like Voices, Custom Models, and My Taste, all of which help creators generate music that is more powerful and more personalized than ever.
  • Suno has faced lawsuits from industry incumbents similar to previous music technology companies like Napster and Spotify. However, the company has already made progress settling these lawsuits on favorable terms, including a recent partnership with Warner Music Group to enable licensed AI models. Ultimately, Mikey doesn’t believe it’s a zero sum game, and hopes that Suno can expand the industry by democratizing music creation for the masses.

Mikey Shulman

Phil Carter

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