Subversive
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Subversive
How Purpose Hit $1M in ARR Two Weeks After Launch
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Most AI coaching apps are just ChatGPT wrapped in a personality. Raj Singh and Mark Manson built Purpose to prove there's a better way.
Raj, cofounder and CEO of Purpose and previously the founder of GoMoment (acquired by Revinate), explains how they engineered an AI mentor that over 40% of users already call "life-changing" less than a year into the company's existence.
In this episode
- The prototype that revealed AI could outperform a $300/hour therapist
- How a poker game led to Mark Manson becoming a cofounder
- The playbook that took Purpose from launch to $1M ARR in two weeks
- Why Purpose initially stayed founder-funded to protect its mission
Raj Singh
- Website: https://www.purpose.app
- LinkedIn: https://www.linkedin.com/in/rajsinghla/
- X: https://x.com/RajSinghLA
Phil Carter
- Website: https://www.philgcarter.com
- Substack: https://philgcarter.substack.com
- LinkedIn: https://linkedin.com/in/philgcarter
- X: https://x.com/philgcarter