Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Podcasting since 2023 • 389 episodes
Content Amplified
Latest Episodes
The Untapped Power of Your About Page and Founder Stories
Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on ...
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16:37
Using Creative Risks To Stand Out In Niche Industries
Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully impl...
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16:25
How Core Customers Drive Content and Growth Through the Loyalty Loop
Discover why the traditional marketing funnel is outdated and how the "Loyalty Loop" can actually help you scale growth 10 times faster than awareness campaigns alone. In this episode of Content Amplified, Ben Ard sits down with Deborah Shapiro...
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17:16
The end of brand "martial law."
For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law".But in a world of infinite channels and user-generated content, rigidity is a weakness. If ...
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15:00
Surviving the ChatGPT Era of Slop Through Radical Brand Authenticity
Discover how to rise above the "ChatGPT era of slop" and ensure your brand's unique voice isn't lost in a sea of robotic prompts.In this episode of Content Amplified, host Benjamin Ard sits down with marketing veteran Chantal Sagnes to d...
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15:26
